Alchemy Experience & Abou Ghaly Motors Launch Tamara Haus London Cab

As Cairo Design Week approaches, transportation becomes part of the city’s spectacle. This year, Alchemy Experience and Abou Ghaly Motors introduce a London Cab collaboration designed for Tamara Haus, the early 1900s Neo-Renaissance landmark at the heart of Downtown Cairo’s ongoing revival. Tamara Haus, developed in partnership with Al-Ismaelia for Real Estate Investment and operated by Alchemy Experience, is a creative and cultural hub combining design, art, retail, F&B, and hospitality. The cab serves as a practical extension of the project, connecting visitors to Tamara Haus with the same precision and attention to detail reflected in its restored staircases, courtyards, and timber-framed thresholds.
The collaboration reflects Tamara Haus’s ethos of preservation through careful calibration. Alchemy Experience is a design and experiential brand known for context-driven architecture, hospitality concepts, lifestyle projects, and immersive experiences that engage all five senses. Alchemy Experience’s interventions ensure the building’s original proportions and ornamented surfaces remain relevant to contemporary Cairo.
Abou Ghaly Motors has a long-standing reputation in Egypt for introducing world-class automotive brands and delivering premium customer experiences. Its London Cab service provides purpose-built vehicles, professional drivers, and advanced operational systems to ensure safe, reliable, and seamless mobility. During Cairo Design Week, the London Cab provides access to Tchai’s shaded courtyard, the future hotel suites under development, and the building’s studios, product brands, and cultural programmes.